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Form vs. Function: Performance Most Important in Tires Cheshire CT

Starting in the mid-1980s it was generally thought by tire compounders that a line of tires needed by most tire buyers should consist of a polymer system, the backbone for all rubber compounds. Much of that thinking is still in place today.

Modern\S Anderson Tire & Auto
(203) 272-3296
514 West Main St
Cheshire, CT
Sears
(203) 639-6695
470 Lewis Ave
Meriden, CT
Gt Silver City Tire Co.
(203) 235-8606
155 Colony St
Meriden, CT
Firestone Complete Auto Care
(203) 235-7921
72 Cook Ave
Meriden, CT
Englewood Tire
800-725-6172
55 Pent Hwy
Wallingford, CT
Tire Service On Wheels Inc
(203) 272-6055
344 E Johnson Ave
Cheshire, CT
Firestone Tire & Service Centers
(203) 235-7921
72 Cook Ave
Meriden, CT
Berlin Bandag
1401 N Colony Road
Meriden, CT
Danbys
(203) 238-7870
872 E Main Street
Meriden, CT
Firestone Dealer Store
(203) 269-1417
400 N Colony St
Wallingford, CT
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Form vs. Function: Performance Most Important in Tires

During a long career in the tire biz, I’ve seen a few tires that simply didn’t look right. Once upon a time, a tire company rolled out a cantilevered sidewall that looked as strange to me as it must have appeared to would-be tire buyers. It didn’t sell.

Neither did a one-ply bias tire billed as being better than a two-ply bias tire. That was back in the pre-radial 1960s and consumers didn’t buy that line either. It reminds me of the geodesic home, which was once touted as the end-all. Build one of those now and see how fast it sells. Americans are fond of tradition and things we can readily understand and we probably won’t sacrifice that belief now or ever.

Probably the biggest design fumble in all of automotive history rests with the introduction of the Edsel. While other cars of that era had horizontal grilles, the Edsel’s was vertical, causing many jokes and downright consumer dismissal. They thought the name sounded too much like a weasel, they hated the grille and decided the car was ugly when compared to other vehicles of the day.

Thank goodness today’s tires, once considered a commodity, have jumped into the forefront of vehicle/tire/wheel design. The tire has become part and parcel to a new world of stylish, functional tread designs without placing form before function.

For racing tires, tread design is a secondary priority. The first priority is to develop a compound that offers sufficient wear for just a fe...

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