Genders and Generations: Figuring Out What Really Makes Your Customers Tick Fresno CA
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Fresno, CA
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Fresno, CA
559-222-8111
Fresno, CA
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Fresno, CA
559-233-5771
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Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers TickTire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn't, business will be lost. Handling customers is always tricky, and there will be times when no matter what you do, the customer won't be happy. Think of this: Nearly two-thirds of customers who take their business elsewhere do so because of an employee's "attitude" - real or perceived. Maybe they felt slighted, belittled, or taken advantage of. Perhaps the salesman seemed to have better things to do, was painfully slow with service, or didn't have the necessary information. Today's tire dealer faces a more diverse and more demanding customer base than at any time in history. But the tools and techniques popularized in the past don't always hold up anymore. Four groups now dominate the consumer market: Seniors, women, and Generations X and Y. These divergent genders and generations come into tire dealerships everyday - and bring a lot of disposable income with them - but they each think differently, have different needs and expectations, and have different ways they want to be treated. It's still all about getting the business, but having a better understanding of what makes your customer base tick will make the path smoother - and, perhaps, more profitable. Silver Chalice |
