Look on the Bright Side: Tips for Business in a Recession Fresno CA
Talk of recession – or worse – scares business owners. Small business owners know there’s nothing worse than feeling as if you have no control over your future. A down economy doesn’t have to dictate doom, though. Some small businesspeople say recessionary fears only make their operations tighter, an upshot in any economy.
Multi Business Systems
(559) 222-7055
2350 E. Gettysburg
Fresno, CA
Sol Development Assoc Llc
(559) 497-1900
906 N St
Fresno, CA
Sol Development Assoc Llc
(559) 497-1900
906 N St
Fresno, CA 93721
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CLC Partnership
(559) 230-4446
3302 N Blackstone #221
Fresno, CA
Burgess/Smith Development Group/Commercial P
(559) 438-3912
5680 N Fresno #105
Fresno, CA
Fashion Design Incubator, Inc.
(559) 816-7267
2224 N. Fine Ave., Suite# 103
Fresno, CA
Sol Development Associates, LLC
(559) 497-1900
906 N Street., Suite #100
Fresno, CA
Roeser, William E CPA CVA CFP
(559) 225-5200
6535 N Palm Ave Ste 104
Fresno, CA
Roeser, William E CPA CVA CFP
(559) 225-5200
6535 N Palm Ave Ste 104
Fresno, CA 93704
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Everest CS
888-494-1327
438 E. Shaw Ave., #424
FRESNO, CA
Alta Pacific Technologies Solutions
(559) 439-5700
1525 E. Shaw Ste 200
Fresno, CA
Unishippers Dhl
(559) 237-2660
4950 E Yale Ave
Fresno, CA
Unishippers Dhl
(559) 237-2660
4950 E Yale Ave
Fresno, CA 93727
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Talk of recession – or worse – scares business owners. Small business owners know there’s nothing worse than feeling as if you have no control over your future. A down economy doesn’t have to dictate doom, though. Some small businesspeople say recessionary fears only make their operations tighter, an upshot in any economy.
If you’re feeling a crunch, try these survival tips:
1. Control cash. Cash flow is key, and often business owners spend money on things that might not be necessary. Tighten the budget, trim the fat and rein in credit. Using credit lines like cash means you are spending money to spend money.
2. Develop new marketing strategies. When cutting expenses, it’s easy to look at marketing as an easy target. But eliminating all marketing cuts your chance of adding new business and losing touch with existing customers. Find fresh ways to reach your audience with cost-effective activities, like highly targeted direct mail vs. blanket mail or e-newsletters with coupons vs. newspaper ads.
3. Communicate with employees. If you’re worried about business, your employees are, too. Keep them informed about what’s going on, squelch rumors quickly, and be confident. Hold one-on-one meetings with key employees once a month to share information.
4. Refocus on customer service. We all understand the importance of world-class customer service, but it is easy to get complacent. Spice things up – for you and y... |
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