Safe Shop: Employee Uniforms Increase Consumer Confidence Fresno CA
(559) 222-7055
Fresno, CA
888-494-1327
FRESNO, CA
(559) 438-0733
Fresno, CA
(559) 497-1900
Fresno, CA
(559) 230-4446
Fresno, CA
(559) 439-5700
Fresno, CA
(559) 438-3912
Fresno, CA
Safe Shop: Employee Uniforms Increase Consumer Confidence
First impressions matter in every industry, and the automotive service aftermarket has its own set of challenges and needs. Extreme temperatures; compact spaces under hoods, under cars; and oily, heavy equipment and dirty parts can quickly and easily make for a grimy technician and messy shop appearance. Your employees define who you are and what your company stands for; the appearance of your facilities and team are a reflection of the services you provide. What impression are you making on your customers? Approximately 60% of consumers and B2B survey respondents prefer to buy from employees wearing uniforms, according to a Uniform and Textile Service Association (UTSA) survey conducted by JD Power and Associates. The survey also reported that respondents had more confidence in employees wearing uniforms and found those in uniforms to be more credible. The UTSA study also found that, when choosing a company from whom to buy, both individual consumers and business-to-business buyers preferred to use companies who had uniformed employees over those who did not. What's even more compelling is that a strong majority of consumers surveyed feel that the quality of the product or service provided is higher when workers were uniformed. They also feel that uniform wearers are more trustworthy and credible. While coordinated uniforms project an image of professionalism and care, uniforms that are also branded with your logo work even harder - promoting your identity everywhe... |
