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Selling Services: Tools for Selling Ride Control Cheshire CT

The first step in selling ride control is the inspection process. A visual inspection of the shocks and struts can tell you a lot about the state of the ride control units. If possible, visual inspections should be performed before the testdrive. This is a chance to make sure the vehicle is road-worthy before you put your own life at risk. Also, always make sure that there is enough gas in the tank.

Zoel's Body & Auto Center
(203) 237-6464, 001-2004
19 Hall Avenue
Meriden, CT
Tyler's Total Truck Service
(203) 679-0870, 001-2004
226 North Plains Industrial Road, Unit 8
Wallingford, CT
Papas Dodge Auto Body
(860) 229-2168, 001-2004
585 East Main Street
New Britain, CT
Strollo's Towing Service
203-272-2112
530 W Main St
Cheshire, CT
Tire Service On Wheels Inc
(203) 272-6055
344 E Johnson Ave
Cheshire, CT
Vertucci Automotive, Inc.
(203) 269-2323, 001-2004
848 South Colony Road
Wallingford, CT
Personal Auto Care Service Center, Inc.
(860) 347-9845, 001-2004
60 Dekoven Drive
Middletown, CT
Story Brothers, Inc.
(860) 225-0159, 001-2004
84 Burritt Street
New Britain, CT
Napa
(203) 272-5329
25 Jinny Hill Rd
Cheshire, CT
Mobil South Main
(203) 272-2100
1125 Highland Ave
Cheshire, CT
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Selling Services: Tools for Selling Ride Control

It has been estimated by one ride control manufacturer, that 80 percent of vehicles in junkyards still have their original shocks or strut units. Part of the reason is that selling shocks and struts is difficult. It is an item that when it wears, it does not cause the vehicle to stop running. When it does wear, the driver is usually not aware of how bad it really has become. Also, replacement can be expensive if the vehicle has struts at all four corners. But, it is an item that can make a distinct difference in vehicle performance that the customer will really appreciate if replaced.

Often, you are your own worst enemy when selling ride control. It happens to most salespeople, over time they become apathetic to selling ride control products to the customer. It is a cycle with three phases.

It all starts with a few rejections by customers to buy shocks and struts. This builds up a subliminal callus that makes the salesperson hesitant to sell shocks and struts. This callus builds up because no one likes to fail or be rejected. It is why some people find asking the opposite sex out on a date so difficult. The salesperson will start down this road that eventually leads to lower sales and decreased job satisfaction.

The second phase of this cycle starts with just listing the recommendation and estimate for shock or strut replacement on the bill and maybe mentioning it casually to the customer during the sales process. This means that the sales person will invest very litt...

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