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Six Common Sales Mistakes Fresno CA

When you respond to objections with concessions, customers learn that whenever they complain, they're rewarded. It's better for both you and your customer if, instead of giving price cuts to close the deal, you listen to what your customer tells you, then go from there.

Multi Business Systems
(559) 222-7055
2350 E. Gettysburg
Fresno, CA
CLC Partnership
(559) 230-4446
3302 N Blackstone #221
Fresno, CA
Sol Development Assoc Llc
(559) 497-1900
906 N St
Fresno, CA
Everest CS
888-494-1327
438 E. Shaw Ave., #424
FRESNO, CA
Siegel & Co.
(559) 438-0733
1616 W. Shaw, Ste. A-1
Fresno, CA
Roeser, William E CPA CVA CFP
(559) 225-5200
6535 N Palm Ave Ste 104
Fresno, CA
Sol Development Associates, LLC
(559) 497-1900
906 N Street., Suite #100
Fresno, CA
Alta Pacific Technologies Solutions
(559) 439-5700
1525 E. Shaw Ste 200
Fresno, CA
Burgess/Smith Development Group/Commercial P
(559) 438-3912
5680 N Fresno #105
Fresno, CA
Jeff Cazaly Consulting
(559) 431-1748
759 W Alluvial Ave
Fresno, CA
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Six Common Sales Mistakes

Here are the six most common mistakes salespeople make and how to overcome them:

1. Fearing the customer's reaction. When salespeople are afraid of what a customer might say, they end up losing sales opportunities because they don't find out what the customer really wants. For example, what if the customer says, "Your price is too high." It's a knee-jerk reaction to offer a lower price. Instead, be proactive and try to uncover the unique buying criteria important to the customer so the price objection doesn't come up in the first place.

2. Taking it personally. Sure, in your head you know that a customer's bad attitude doesn't reflect on your worth as a human being. But our egos get in the way, and we internalize the customer's negativity. When your customer brings up a problem, don't get defensive and explain the problem away. Not only will the customer probably not be overjoyed with your response, but you will have failed to address the heart of the matter: how to fix your customer's problem.

3. Rushing to judgment. As a salesperson, you should focus all of your attention on your customers and their needs. It's all too easy to swoop in to present a solution instead of listening to your customer's complaints and the specifics of the situation. In this rush to cut to the chase, you're in danger of coming across as arrogant, and your customer ends up feeling their input is unimportant and unappreciated.

4. Beating a dead horse. How do you know when, desp...

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