UHP Tires Fresno CA
Tire Review - Gaining Grip: With Added Demand, All-Season UHP Market Goin...
It’s no secret that sales of performance tires have been steadily increasing for the last decade, but one segment in particular – all-season UHP tires – has seen particularly rapid growth. Most likely, OE fitments and customer demands have already caused a huge majority of tire dealers to address this segment. With the ever-increasing popularity and potential profit margin of all-season UHP tires, you can’t afford not to. Technological advances in tread design and compounds, tightening consumer budgets and the continued manufacturing of vehicles with all-season UHP-friendly fitments have combined to make this segment an important part of any tire dealer’s business. Currently, the overall summer UHP market is larger than the all-season segment, but the latter is growing at a much faster rate, according to Ron Sinclair, senior vice president of marketing for American Tire Distributors. With predicted growth of 20% per year in 2008 and 2009, unit sales in the all-season UHP segment will meet those of the summer segment by the end of 2009, he says. Toyo Tire U.S.A. has seen similar growth, with all-season UHP sales increasing by 10% to 15% each year for the past five years, says Joe Jordan, national sales manager for performance and specialty tires. “It continues to be a growing segment as more and more manufacturers build cars with low profile, large diameter fitments,” he says. “In the replacement segment, we ha... |
