Winter Tires Bellingham WA
Tire Review - Winter Harvest: Dealers Can Plant the Winter Tire Seed All ...
It wasn’t too long ago that some in this industry were ready to declare the winter tire dead. Popular in Europe and Canada, sales in the U.S. had been, at best, flat for the previous couple of winters. A few suggested that advances in standard passenger and performance offerings were enough to cope with slush, snow and ice.
An interesting thing happened on the way to the funeral, though. Fueled by back-to-back harsh winters, widespread new vehicle sales incentives, broader winter tire size offerings and better educated consumers, winter tire sales leapt to new heights.
“There will always be panic buys (of winter tires) when the snow is flying around,” suggests Michiel Kramer, market development manager for Vredestein Tyre North America. “Keep in mind that, with the proliferation of low profile tires and more powerful cars, people will be forced more into winter tire applications. And, a harsh winter last year plants the seed in people’s mind to buy winter tires early for the next winter.”
So, just who are buying all these winter tires now? From a demographic standpoint age, sex, income, vehicle type, etc. there is no prototypical winter tire consumer, say experts.
Location is still key. Wintry regions of the northern U.S. and most of Canada remain the target. Vehicle type and usage are also important factors. Certain makes, especially high-end domestic and European and Asian imports ...